The City of Daytona Beach is experiencing unprecedented growth in all sectors. Advances and growth in tourism, technology, education, business and health care have all been central to the success realized for the area. This led to the creation of a new vision for the Beachside - A vision incorporating the successes underway, while carefully integrating deeper design intelligence, characterized by the notion of a Florida coastal destination for leisure, lifestyle and commerce.
A series of vision sessions, charrettes and presentations resulted in a consensus-built vision for the beach district, from the Intracoastal Waterway to the Atlantic Ocean. The foundation of the plan is a reimagining of International Speedway Boulevard and the adjacent framework, where a vibrant urban experience occurs from river to sea. At its core, the vision celebrates the potential of what is to come for an area destined for success.
Prosser | PRIME AE’s work guided the process through visioning and consensus building, ultimately creating a comprehensive tool aimed at attracting new opportunities for the City of Daytona Beach.
SIZE 48 acres
